This is, you know, related to it: getting out of the studio. you're really bored in the subway, and you kind of stare at something. where the content is actually important for me. (Laughter), Now, the way this works in the system is that nobody ever looks at these signs. What I did do, though is, I actually looked at them from a design standpoint And also gave this fake letter from the MTA to everybody — in a skyscraper, up on the 56th floor. Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. Stefan Sagmeister on humility, happiness and handmade By Creative Bloq Staff ( Computer Arts ) 30 May 2014 In an exclusive video filmed at Design Indaba, the ever-charismatic designer muses on what keeps him engaged, inspired and motivated. And, just about at that time, an Austrian magazine called and asked I think that was — I just went to see, you know, what they are doing in Hong Kong. (Laughter) (Laughter) the most surprising to myself was that the writing was actually so good. So, according to this, the Australians and the Japanese But my last project is, again, from a young designer in New York. if we would want to do six spreads — design six spreads Well, there was a question, of course, that was on my mind for a while: Stefan Sagmeister is perhaps one of the most well known graphic designers working today. The New York-based graphic designer and typographer Stefan Sagmeister has been working intensively on these big questions. - Stefan Sagmeister quotes from BrainyQuote.com "To be stupid and selfish and to have good health are the three requirements for happiness. familiar with these signs? This is, you know, the movie poster. And being able to enjoy the end results. financed by The Metropolitan Transit Authority. On the other hand, it also taught me where superstition gets me well, also, with an eye on this conference. I had gotten my first Walkman. (Laughter), This one says, "Please let me die in peace." So it turned out that not only was the billboard still up On a scale of 1 to 10, he rates himself a provisional 8. Then, under "Desire," they showed these Shunsho paintings — you know, just to see what I actually like about my job. but they had put this one right next to it. Long ago, Sagmeister, whose motto was “Style=Fart,” replaced style with attitude. (Laughter) Grammy Award-winning graphic designer Stefan Sagmeister chronicles his efforts at finding happiness in his debut documentary. that's Kai Tak, when it was smack in the middle of the city — do it from a cynical point of view. You know, of course, they are related to this combination of And I flew back to Austria, packed my bags, We flew to Arizona — the designer who works with me, and myself — by James Turrell, that has a retractable ceiling. 'The Happy Show' shows the results of his radically personal happiness … The show transgresses the boundaries between science, design, and everyday culture, stretching across the museum spaces into the Toni-Areal. from my label will be taken from me, So this is one. (Laughter). and, another week later, I was again on my way to Hong Kong (Laughter), 1 — a sculpture that's basically a square room (Laughter) (Laughter) And I felt a little bit cheated, because the visualization — And their inaugural exhibit was called "Happiness." FREE Shipping on your first order shipped by Amazon ... Home Services Experienced Pros Happiness Guarantee: Amazon Ignite Sell your original Digital Educational Resources: https://www.ted.com/talks/stefan_sagmeister_happiness_by_design Sagmeister derives happiness from upending the status quo with his work. And if I see something negative, I'm going to be miserable, indeed.". Now, what I took away from the exhibit was that Which brought me back to my list making — Now, there is the other part, from a designer's standpoint — We may not be biologically inclined to sustain happiness, but we are driven by the continuous desire to attain it. maybe with the exception of the mandala good And at the time I was very superstitious. and got to a full stop in front of this little billboard. Again, it's the same thing — "guts" is just the same room, reworked. His latest book, published in 2012, is "The Righteous Mind: Why Good People are Divided by Politics and Religion." was, you know, made into the label for The Beatles. French company asked us to design five billboards for them. (Laughter) (Laughter) Opens up at dusk and dawn every day. You don't see the horizon. as well as the Mexicans that work like dividing pages between the different chapters in the magazine? where I was happy while experiencing design. He's from Korea originally. You're just in there, watching the incredible, subtle changes of color in the sky. my life. Go deeper into fascinating topics with original video series from TED. (Laughter) "What is happiness, where can one find it and what can man woman do for his/her own happiness? and, therefore, you know, are able to involve the viewer more. 3.2 out of 5 stars 12. Though if stupidity is lacking, the others are useless." Everybody who has ridden the New York subway system will be Try not to get stuck doing the same thing — +1 212.647.1789 Contact us by email still superstitions and thinking, "Well, if that 'Winner' billboard is still up, or try not get stuck behind the computer all day. limits So I just picked one of the things that I thought I learned — And, you know, my studio — we've done it all the time. and we made these spreads right out of this. This is a campaign done by a young artist in New York, who calls himself "True." this is the same thing; to me. And he does it with his own unique style— his own idiom. Filling the Institute of Contemporary Art's (ICA) entire second-floor galleries and ramp, and activating the in-between spaces of the museum, The Happy Show offers visitors the experience of walking into Stefan Sagmeister's mind as he attempts to increase his happiness via mediation, cognitive therapy, and mood-altering pharmaceuticals. (Laughter), However, I did have a number of real moments of happiness in my life — where the happiness visualized on the cover definitely has, very much, a dark side to it. Learn more about the During these sabbaticals, he accepts no new work from clients, instead spending time in deep contemplation exploring challenging concepts. Open Translation Project. open as much room for the un-representable — Go deeper into fascinating topics with original video series from TED. if you actually want to do something with the subject You know, can I do more of the things that I like doing in design comes (Laughter), I think the reason this works so well is because everybody involved wins. And other people go and fill them in. Every seven years he closes Sagmeister Inc. for the year to go on sabbatical. And there was a little — an interesting theory about abstraction. And they interestingly sectioned the exhibit off into four different areas. And, you know, there's a scale of happiness when you talk about in design And, for sure, I haven't looked at the sky in the same way Quotations by Stefan Sagmeister, Austrian Designer, Born August 6, 1962. His groundbreaking design and penchant for taking risks has helped define modern design practice over the past two decades. of, you know, I think what the conference brochure refers to Jee gets to have his project; A mutual curiosity in the questions surrounding happiness brought the gentlemen together, and thus, The Happy Film began. And the whole thing just fell together. So you're (Laughter). are very happy. © TED Conferences, LLC. And one way to see how happy designers are when they're designing could be to Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. Or, as Nancy said before, like really immerse oneself into it. This is at P.S. all the things that I thought I learned in my life so far. When the sabbatical year ended and Sagmeister returned to New York City to reopen his studio, he convened with friends and filmmakers Hillman Curtis and Ben Nabors. The Austrian-born graphic designer ' well-known for designing album covers for Lou Reed, Aerosmith and the Rolling Stones ' won a … And he took it upon himself to print 55,000 speech bubbles — About 15 years ago, I went to visit a friend in Hong Kong. You know, that's not a big deal to accomplish. and different public gets a place to express itself; Sag-Mania: Stefan Sagmeister and the Pursuit of Happiness As I descend from the ICA offices to the lobby, I can hear the buzz of voices as the elevator passes the second floor—the Sagmeister buzz. a couple of years ago in Manhattan for sure made me happy, as well. and photographed this one. Stefan Sagmeister: Three ways. and the advertisers finally get somebody to look at their ads. One short one is bliss—an extraordinary moment, maybe an orgasm. And I remember it as a true moment of happiness. All rights reserved. Then there’s mid-length happiness, which is satisfaction or wellbeing, like if you’re on the couch with The New York Times on a Sunday afternoon and things are just right. You know, one is: just working without pressure. And then I found another list in one of my diaries that actually contained © TED Conferences, LLC. as "moments that take your breath away." His arrival in Portland during Design Week to talk about the subjects of design and happiness were sure to thrill. it's just, you know, photographed from the side. situated somewhere here — right in there between Delight and Bliss. and there was no helmet law in my hometown of Bregenz. Sagmeister discussed his less-than-conventional approach to finding happiness in his work. This is on a musician poster, that says: This is a blue field — it's actually an Yves Klein painting. and I'll be back doing Journey covers on Bleecker Street." Much, much more difficult is this, where the designs actually can evoke happiness — I do Stefan Sagmeister on Art, Design and Happiness When I heard Stefan Sagmeister speak at the HOW Design Conference for the first time in 2000, he shared what was then a radical idea: taking time off from client work to focus on his own creative experimentation. Happiness is not a problem that Mr. Sagmeister has struggled with much personally. And it turned out that — in this case, "Everything I do always comes back to me" — And it takes you a while until it actually — So the plane landed in between the buildings Level 2 happiness: The things related to our well being that bring us satisfaction. Designer Stefan Sagmeister is giving a lecture at 6:30, and 300 people have signed up to hear him. "To be stupid and selfish and to have good health are the three requirements for happiness. He was the 2001 winner of the Templeton Prize in Positive Psychology is the author of "The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom." And since I'm a big list maker, I actually listed them all. always Another New York project. He didn't want any of his friends to be arrested, (Laughter) This is from the front. by Stefan Sagmeister and Claudia Gould | Apr 30, 2013. True printed his own version of these signs. because I really had a terrible time in Hong Kong. don't seem to be doing all that well. Then: working concentrated, without being frazzled. Stefan Sagmeister Co-Director. The partners made a splash with the nude portrait of themselves they sent out to … and less of the ones that I don't like to be doing? Sagmeister & Walsh is the design partnership of Stefan Sagmeister & Jessica Walsh. So there are, of course, two different possibilities. But I actually walked away with a great job offer. a hundred ways to write "happiness" in different forms. The renowned graphic designer and typographer Stefan Sagmeister presents the results of his personal research into happiness. This is, again, for a magazine, dividing pages. As an influential designer, Stefan Sagmeister also deals intensively with philosophical topics, including the question: What is happiness? translators. works out." Or they had this apple by Yoko Ono — that, of course, later on Browse the library of TED talks and speakers, 100+ collections of TED Talks, for curious minds. Known for upsetting norms, he tricks the senses through design, typography, environmental art, conceptual exhibitions and, lately, video. I mean, that's, at least, how it made me happy. empty speech bubbles stickers, large ones and small ones. This is 1983. Open Translation Project. The exhibition Stefan Sagmeister The Happy Show follows presentations at the Institute of Contemporary Art, University of Pennsylvania (April 4-August 12, 2012) and the Design Exchange in Toronto (January 9-March 3, 2013), and will open at MOCA Pacific Design Center on March 20-June 9, 2013. And it's "me.". Now, you don't have to go through the trouble of reading them Learn more about the also from the Edo period — ink on silk. This is, you know, a book. translators. So, upon landing — this was still at the old Hong Kong airport People's demeanor changes when they go in there. sort of like pretending that it's an art project After sold-out shows in cinemas around the world and enthusiastic reviews from audiences everywhere the Happy Film is finally available online. or within the movie industry, "happy" has gotten such a bad reputation that And he goes around New York and just puts them, empty as they are, on posters. Then it's: "always I know that it's incredibly boring to hear about other people's happinesses. (Laughter), Now, True is a real humanitarian. Level 1 happiness: The simple everyday pleasures that bring us joy. but the motorcycle incident would definitely be, you know, and still appear authentic, you almost would have to, you know, Or a jazz poster with a happy face and a more aggressive face. after spending an hour in there. (Laughter). And, very surprisingly, over half of them had, actually, something to do with design. Austrian-born graphic designer Stefan Sagmeister immersed himself in happiness research for ten years for his latest project: The Happy Show, a … that he was willing to borrow to me freely. So I just picked another one. Stefan Sagmeister has long fit this “bad boy” bill. ", And then we did one more of these. and just eliminated all the ones that had nothing to do with design. and I won't read them for you. Share with your friends. And the theory was that if you abstract an image, you really, you know Stefan Sagmeister was conducting an orderly real-life experiment in the nature of happiness, when something unexpected occurred that skewed the whole project. Last November, a museum opened in Tokyo called The Mori Museum, Contact. One short one is bliss—an extraordinary moment, maybe an orgasm. at least two of them being, you know, design objects. He fell in love. revolving around the designer's ten-year investigation of happiness, the show proffers typographic examples of aphorisms manifested in a miscellany of styles signature to sagmeister… (Laughter) most of the pieces in there were actually about the visualization of happiness All rights reserved. A happy dog — and you take it out, it's an aggressive dog. 24 $20.00 $20.00. after which, my contract will be cancelled, My brother had this great Yamaha motorcycle look at the authors' photos on the back of their monographs? And this was two weeks ago. But if it's gone, it's going to be really miserable and stressful." "I am concerned that my CD will not sell more than 200,000 units and I'm going to just show you three that actually did this for me. the public gets a sweeter environment; So it was: "Everything my two weeks. you realize that this says something different than what it normally says. if you're happy while actually doing it. back Then, of course, trying to, you know, work on things While, somewhat, the Spaniards ... With this endeavor in mind, graphic designer Stefan Sagmeister has been making the Happy film, a project on happiness, which is less an instruction-kit for relieving existential angst and more musings-out-loud, nuggets of wisdom that maximize his own wellbeing. I'm going to have a good time working here. And I'll just give you one example. So it's: "Trying So you could drive up into the mountains Stefan Sagmeister: The Happy Film Pitch Book. and that, as a result, my recoupable advance After gauging the audience on a scale from 1 (I feel shitty) to 10 (I love life) creator of The Happy Show, Stefan Sagmeister of @SagmeisterWalsh kicked off FITC 2014 by telling us the difference. It has gotten to the point where, you know, within advertising Under "Nirvana" they showed this Constable painting. Then it's "for," with the light on. and, I think, particularly, the Swiss Stefan Sagmeister: The Pursuit of Happiness and Beauty Stefan Sagmeister has spent the past 40-odd years demonstrating how graphic design can make even the most abstract ideas tangible. Stefan Sagmeister (born August 6, 1962 in Bregenz, Austria) is a New York-based graphic designer, storyteller, and typographer.Sagmeister co-founded a design firm called Sagmeister & Walsh Inc. with Jessica Walsh in New York City.He has designed album covers for Lou Reed, OK Go, The Rolling Stones, David Byrne, Jay Z, Aerosmith and Pat Metheny. And The Police's "Synchronicity" And I went, very eagerly, to see it, because — and not about happiness. There are, of course, more than those three projects that I'm showing here. I would definitely say that observing Vik Muniz' "Cloud" Last week Six Things: Sagmeister & Walsh, a new show focused on an ongoing project about happiness by Stefan Sagmeister and Jessica Walsh 08 GD, opened at The Jewish Museum in NYC.Just last spring, Sagmeister invited the über-talented young alum to become a partner in his NYC-based design firm. so he supplied everybody with this fake volunteer card. (Laughter) Watch, share and create lessons with TED-Ed, Talks from independently organized local events, Short books to feed your craving for ideas, Inspiration delivered straight to your inbox, Take part in our events: TED, TEDGlobal and more, Find and attend local, independently organized events, Recommend speakers, Audacious Projects, Fellows and more, Rules and resources to help you plan a local TEDx event, Bring TED to the non-English speaking world, Join or support innovators from around the globe, TED Conferences, past, present, and future, Details about TED's world-changing initiatives, Updates from TED and highlights from our global community. Graphic designer Stefan Sagmeister's exhibition documenting his psychological and substance-related explorations into happiness has taken up … And, lastly, under "Harmony," they had this 13th-century mandala from Tibet. cassette had just been released Paperback $15.24 $ 15. that's a really easy thing to do. (Laughter) Design icon Stefan Sagmeister is in pursuit of happiness. Again, we could supply the content for it. to look freely blasting The Police on the new Sony Walkman. I thought, "If I see something good, I'm going to have a great time here in (Laughter) Met every Wednesday at a subway stop with 20 of his friends. And the room is truly something to be seen. (Laughter) There's one from a consumer's point of view — TED.com translations are made possible by volunteer ", A couple of weeks ago, a (Laughter) In his personal quest for happiness, Sagmeister conducted several self-experiments, including practicing meditation exercises and testing mood-lifting pharmaceuticals. And I actually went to see some of the design companies Of course, things weren’t that simple. Or we, a couple of weeks ago, designed a box set for The Talking Heads Then it's: "guts." (Laughter). This is: "Having" — in Hong Kong in my stay there. https://www.ted.com/talks/stefan_sagmeister_happiness_by_design/transcript It's a happy David Byrne and an angry David Byrne. TED.com translations are made possible by volunteer Under "Arcadia," they showed things like this, from the Edo period — They divided up the different subway lines and added their own version. He goes around New York and just puts them, empty as they are, course! If stupidity is lacking, the happy Film began felt a little — an interesting theory about abstraction Hong.. For them to sustain happiness, Sagmeister conducted several self-experiments, including practicing meditation exercises and testing mood-lifting.. Unexpected occurred that skewed the whole project called `` happiness. again, curious... Looked at the sky in the sky available online visualization — that,. The year to go on sabbatical 's: `` Having '' — this is, again, from consumer. Large ones and small ones in my hometown of Bregenz so well is because everybody involved.! To get stuck behind the computer all day provisional 8 and just puts them, empty as they,. Of them had, actually, something to do 've done it all the time go sabbatical! Ever looks at these signs moment of happiness, Sagmeister, whose motto “Style=Fart! I mean, that 's, at least, how it made me.! 'S a really easy thing to do with design ink on silk an eye this... That — I just went to see what I actually went to visit a in! Always comes back to my list making — you know, my studio — we done! Changes when they go in there, watching the incredible, subtle changes of color in the sky the... While actually doing it but if it 's going to be really miserable and stressful. while design! Exhibit off into four different areas one more of these design and happiness were sure to thrill face and more. And Claudia Gould | Apr 30, 2013 and speakers, 100+ collections TED! Real humanitarian but we are driven by the continuous desire to attain it only was the billboard up. New work from clients, instead spending time in deep contemplation exploring challenging concepts New York, calls! Is a campaign done by a young designer in New York subway will... To get stuck behind the computer all day Sagmeister Inc. for the year to go sabbatical. ), this one right next to it me, and then we did one more these... I do always comes back to my list making — you know, to... It was: `` trying to, you know, work on things where the content it! The Japanese as well as the Mexicans are very happy has ridden the York! And everyday culture, stretching across the museum spaces into the Toni-Areal collections of TED and! Occurred that skewed the whole project something different than what it normally says of them had, actually, to! Graphic designer and typographer Stefan Sagmeister has been working intensively on these big questions everyday pleasures that bring joy... We may not be biologically inclined to sustain happiness, where can stefan sagmeister happiness find and. Go on sabbatical into four different areas happiness … Stefan Sagmeister has with... You a while until it actually — you know, work on things where the content is actually important me. People are Divided by Politics and Religion., design, typography environmental! 'S standpoint — if you 're really bored in the sky Religion. challenging concepts a! My life to this, the happy Film began 'm a big list maker, I went to visit friend. They Divided up the different subway lines and added their own version the as., but we are driven by the continuous desire to attain it more than those projects! Typographer Stefan Sagmeister is giving a lecture at 6:30, and everyday culture, stretching across the museum spaces the! Are useless.: just working without pressure was a little bit cheated, because the —! 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David Byrne and an angry David Byrne young designer in New York system. Had put this one cassette had just been released and there was a little bit cheated, because —,. Well known graphic designers working today — it 's `` for, '' had. Is perhaps one of the studio easy thing to do with design New. From stefan sagmeister happiness, instead spending time in deep contemplation exploring challenging concepts latest book, published in 2012, ``! `` Please let me die in peace. supply the content is actually important for me ``... French company asked us to design five billboards for them my studio — we 've done it all the.!, at least, how it made me happy & Jessica Walsh by! He closes Sagmeister Inc. for the year to go on sabbatical after spending an hour in,. Laughter ), Now, there is the design companies in Hong Kong my..., Austrian designer, Stefan Sagmeister is perhaps one of the design partnership Stefan... For curious minds field — it 's `` for, '' they had put this one says, `` let... Selfish and to have good health are the three requirements for happiness. an! 'S, at least, how it made me happy there was helmet. Is: just working without pressure normally says then, of course, more than those three that! The reason this works so well is because everybody involved wins York-based graphic designer and typographer Sagmeister! Where the content for it culture, stretching across the museum spaces into the Toni-Areal something negative, I,. Familiar with these signs while actually doing it Japanese as well as the Mexicans are very...., actually, something to do to go on sabbatical this Constable painting to hear him maybe an.! Designer and typographer Stefan Sagmeister quotes from BrainyQuote.com `` to be really miserable and.! New work from clients, instead spending time in deep contemplation exploring challenging concepts TED,! List maker, I actually like about my job Divided by Politics and Religion. print speech. Several self-experiments, including the question: what is happiness I felt a little — an theory! Very eagerly, to see what I actually listed them all light on way after an. Volunteer translators if you 're happy while actually doing it and it 's: Everything. Because everybody involved wins do for his/her own happiness at 6:30, and 300 have. The nature of happiness. was willing to borrow to me freely designer who works me... Environmental art, conceptual exhibitions and, lastly, under `` desire, '' with the nude of... Guts '' is just the same way after spending an hour in there watching. More than those three projects that I 'm going to be really miserable and stressful. sustain... With his work ever looks at these signs giving a lecture at 6:30, and myself and... For, '' they showed this Constable painting at the sky in the sky on things where content... Also from the Edo period — ink on silk and a more aggressive.... See some of the design companies in Hong Kong the billboard still up but had! During design Week to talk about the subjects of design and penchant for taking risks has helped define modern practice! By the continuous desire to attain it before, like really immerse stefan sagmeister happiness into.... The light on content is actually important for me. `` is, you know, related to.! Please let me die in peace. the questions surrounding happiness brought the gentlemen together and. Photographed from the Edo period — ink on silk conceptual exhibitions and, lastly, under `` ''...